Why customers buy an online product? The effects of advertising attractiveness, influencer marketing and online customer reviews
Purpose – Digitalization in marketing activities has made it easier for people to make purchase decision. This platform encourages every firm to optimize digitalization as part of its marketing strategy. Optimization of attractive digital marketing involves advertising attractiveness, influencer mar...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2023-09-01
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| Series: | LBS Journal of Management & Research |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/LBSJMR-09-2022-0052/full/pdf |
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