Evaluation of the Relationship between Consumer Behavior and Purchasing Preference in Supermarkets Using the SERVQUAL Neutrosophic Model

Evaluation of the Relationship between Consumer Behavior and Purchasing Preference in Supermarkets Using the SERVQUAL Neutrosophic Model

The present study aimed to investigate consumer behavior implications for shopping preferences in supermarkets applying the SERVQUAL neutrosophic model to measure service quality in uncertainty. This research analyzed data from 200 previous surveys which involved consumer behavior (product quality,...

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Bibliographic Details
Main Authors: Abraham Cárdenas Saavedra, Jhamely Herrera Cometivos, Antonio Bartolomé Medina Salgado, Alberto Alonso Espinoza Saldaña, Alberto Barrenechea – Romero, Rejis Renato Paredes Peñafiel, Rosa María Criollo Delgado
Format: Article
Language:English
Published: University of New Mexico 2025-05-01
Series:Neutrosophic Sets and Systems
Subjects:
consumer behavior
purchase preference
supermarkets
servqual neutrosophic
service quality
uncertainty
customer satisfaction
Online Access:https://fs.unm.edu/NSS/66.%20ConsumerBehaviorPurchasing.pdf
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https://fs.unm.edu/NSS/66.%20ConsumerBehaviorPurchasing.pdf

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