Factors Influencing Smart Phone Buying Behavior of Consumers: Implications for Building a Marketing Strategy
This research investigated the nature of factors that influence the smartphone buying decision in Arar province in Saudia Arabia. The research is based on a survey which targets individuals who own smartphones. A total of 384 smartphone owners were questioned. The five items that correspond to the s...
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| Format: | Article |
| Language: | English |
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Academic Research and Publishing UG (AR&P)
2024-10-01
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| Series: | Business Ethics and Leadership |
| Subjects: | |
| Online Access: | https://armgpublishing.com/wp-content/uploads/2024/10/BEL_3_2024_5.pdf |
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