The Impacts of Fairness Concern and Different Business Objectives on the Complexity of Dual-Channel Value Chains
This paper considers a Stackelberg game model in a dual-channel supply chain, which is composed of a manufacturer and a retailer. The manufacturer and retailer consider fairness concern in the market competition, and the manufacturer takes market share and profit as his/her business objectives. The...
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Main Authors: | Qiuxiang Li, Yuhao Zhang, Yimin Huang |
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Format: | Article |
Language: | English |
Published: |
Wiley
2020-01-01
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Series: | Complexity |
Online Access: | http://dx.doi.org/10.1155/2020/1716084 |
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