PERAN BRAND ATTACHMENT DALAM MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP CUSTOMER BONDING
Abstract : This study aims to investigate the role of brand attachment in mediating the relationship between social media marketing (SMM) and customer bonding. The research employs a quantitative approach. The sample consists of consumers who purchase MSME products on TikTok Shop, with a total of 12...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sekolah Tinggi Ilmu Ekonomi AMA
2024-12-01
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| Series: | Among Makarti |
| Subjects: | |
| Online Access: | https://jurnal.stieama.ac.id/index.php/ama/article/view/745 |
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