The Impact of Regulatory Focus Manipulation and Purchase Strategy on Consumer Visual Attention to Nutrition Labels: An Eye-Tracking Study
Objective Finding and choosing healthy food products is one of the main challenges that consumers face when buying these types of products. In recent years, different types of diseases such as obesity and overweight, and cardiovascular diseases have become prevalent in different societies. The appro...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2025-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_97367_62056b26caf85ec0377de3fb3e7a1dc9.pdf |
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