Customer Behavior and Brand Promotion in Professional Sports Clubs: Developing Social Networks Marketing Model
Purpose: This research has been conducted to develop a social network marketing model for Sepahan Sports Club based on customer behavior and brand promotion.Methodology: The research was descriptive and conducted by a survey. The statistical population of this research includes the users and active...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Alzahra University
2023-11-01
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| Series: | Sports Business Journal |
| Subjects: | |
| Online Access: | https://sbj.alzahra.ac.ir/article_7419_f1ff9b3c5b3a20b4465c6238d353e85e.pdf |
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