Customer Behavior and Brand Promotion in Professional Sports Clubs: Developing Social Networks Marketing Model

Purpose: This research has been conducted to develop a social network marketing model for Sepahan Sports Club based on customer behavior and brand promotion.Methodology: The research was descriptive and conducted by a survey. The statistical population of this research includes the users and active...

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Bibliographic Details
Main Authors: Rasool Nazari, Elham Moshkelgosha, Mohsen Loghmani
Format: Article
Language:English
Published: Alzahra University 2023-11-01
Series:Sports Business Journal
Subjects:
Online Access:https://sbj.alzahra.ac.ir/article_7419_f1ff9b3c5b3a20b4465c6238d353e85e.pdf
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