The effect of information cues on sensory evaluations of hard seltzer: low-calorie versus natural flavor

The effect of information cues on sensory evaluations of hard seltzer: low-calorie versus natural flavor

This study examines how natural flavor and low-calorie information cues affect consumers’ evaluations of sensory attributes, product personality, and satisfaction related to hard seltzer. Using a three-group between-subject design, participants (N = 121) were randomly assigned to no cues (control, n...

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Bibliographic Details
Main Authors: Nayeong Kim, Jaehee Son, Junghoon Moon
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Food & Agriculture
Subjects:
Information cues
sensory evaluation
consumer satisfaction
alcoholic beverages
M. Luisa Escudero-Gilete, Food Colour and Quality Laboratory, Dpt. Nutrition and Food Science, Universidad de Sevilla, Sevilla, Spain
Taste
Online Access:https://www.tandfonline.com/doi/10.1080/23311932.2024.2380497
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https://www.tandfonline.com/doi/10.1080/23311932.2024.2380497

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