Digital Marketing Strategies for Attracting a New Generation of Tourists
The article examines the characteristics of consumer behavior among Generation Z tourists, who predominantly use smartphones, favor Instagram over other social networks like Facebook, YouTube, and Twitter, and spend a significant amount of time online, using social media as a source of information b...
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| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
PH "INZHEK"
2025-06-01
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| Series: | Problemi Ekonomiki |
| Subjects: | |
| Online Access: | https://www.problecon.com/export_pdf/problems-of-economy-2025-2_0-pages-117_125.pdf |
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