Determination Purchase Intention for Skincare in Indonesia
Indonesia's beauty sector has experienced substantial expansion, with an annual growth rate exceeding 4%. This corresponds with the 10% rise in national skincare product demand, underscoring an increase in consumer interest and competition in the industry. The rapid digitalization of consumer b...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UNIVERSITAS PENDIDIKAN NASIONAL
2025-06-01
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| Series: | Jurnal Ilmiah Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | https://journal.undiknas.ac.id/index.php/manajemen/article/view/6094 |
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