Determination Purchase Intention for Skincare in Indonesia

Indonesia's beauty sector has experienced substantial expansion, with an annual growth rate exceeding 4%. This corresponds with the 10% rise in national skincare product demand, underscoring an increase in consumer interest and competition in the industry. The rapid digitalization of consumer b...

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Bibliographic Details
Main Authors: Frans Stevenardo H Silitonga, Yasintha Soelasih
Format: Article
Language:English
Published: UNIVERSITAS PENDIDIKAN NASIONAL 2025-06-01
Series:Jurnal Ilmiah Manajemen dan Bisnis
Subjects:
Online Access:https://journal.undiknas.ac.id/index.php/manajemen/article/view/6094
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