Service Marketing Analysis Of Movies As Unique Service-Products
One of the features of films compared to other cultural products is the possibility of their use for advertising and information activities and influence on the formation of needs and audience preferences, as well as different patterns of consumer behavior. The urgency of this scientific problem is...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The Academic Research and Publishing UG (i. G.) (AR&P) LLC
2020-06-01
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| Series: | SocioEconomic Challenges |
| Subjects: | |
| Online Access: | https://armgpublishing.com/wp-content/uploads/2020/06/5.pdf |
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