MEASURING THE SATISFACTION OF CONSUMERS OF APPLE JUICE. CASE STUDY

MEASURING THE SATISFACTION OF CONSUMERS OF APPLE JUICE. CASE STUDY

Starting from the important role that consumer perception plays in the success of a business, in this paper we set out to analyze their perception of the apple juice obtained from an agricultural farm in Dambovita county. The study was attended by 103 respondents who were asked a questionnaire consi...

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Bibliographic Details
Main Authors: Alina MARCUTA, Agatha POPESCU, Cristina TINDECHE, Carmen ANGELESCU, Liviu MARCUTA
Format: Article
Language:English
Published: University of Agricultural Sciences and Veterinary Medicine, Bucharest 2020-01-01
Series:Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
Online Access:https://managementjournal.usamv.ro/pdf/vol.20_1/Art42.pdf
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