Pengembangan Orientasi Pasar Dan Orientasi Kewirausahaan Terhadap Kinerja Pemasaran Usaha Kecil Dan Menengah (UKM) Di Provinsi Bengkulu
The purpose of this study is to analyze and determine the development of market orientation and entrepreneurial orientation and their effects on the marketing performance of small and medium enterprises (SMEs) in Bengkulu Province. This research is a descriptive study with a quantitative approach. T...
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| Format: | Article |
| Language: | English |
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Universitas Islam Negeri Fatmawati Sukarno Bengkulu
2021-03-01
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| Series: | Al-Intaj |
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| Online Access: | https://ejournal.uinfasbengkulu.ac.id/index.php/Al-Intaj/article/view/2930 |
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| author | Herry Novrianda Aan Shar Debby Arisandi |
| author_facet | Herry Novrianda Aan Shar Debby Arisandi |
| author_sort | Herry Novrianda |
| collection | DOAJ |
| description | The purpose of this study is to analyze and determine the development of market orientation and entrepreneurial orientation and their effects on the marketing performance of small and medium enterprises (SMEs) in Bengkulu Province. This research is a descriptive study with a quantitative approach. The sampling method used non probability with judgmental techniques (purposive) with a total sample of 270. The results showed that SMEs in Bengkulu Province had run their business with market orientation and entrepreneurial orientation in good categories. When viewed from the marketing performance, most of them have achieved a fairly good level of performance as well. For this reason, if we look at the influence between variables, market orientation and entrepreneurial orientation have a positive and significant effect at the marketing performance of SMEs in Bengkulu Province. This means that the better market orientation and entrepreneurial orientation, the better marketing performance for SMEs in Bengkulu Province. Thus, the hypothesis which states that market orientation and entrepreneurial orientation have a positive and significant effect on marketing performance for small and medium enterprises (SMEs) can be accepted |
| format | Article |
| id | doaj-art-4e9ab5f4164a44238b0a920a5439a0fa |
| institution | Kabale University |
| issn | 2476-8774 2621-668X |
| language | English |
| publishDate | 2021-03-01 |
| publisher | Universitas Islam Negeri Fatmawati Sukarno Bengkulu |
| record_format | Article |
| series | Al-Intaj |
| spelling | doaj-art-4e9ab5f4164a44238b0a920a5439a0fa2025-08-22T04:57:30ZengUniversitas Islam Negeri Fatmawati Sukarno BengkuluAl-Intaj2476-87742621-668X2021-03-0171475910.29300/aij.v7i1.29302499Pengembangan Orientasi Pasar Dan Orientasi Kewirausahaan Terhadap Kinerja Pemasaran Usaha Kecil Dan Menengah (UKM) Di Provinsi BengkuluHerry Novrianda0Aan Shar1Debby Arisandi2Universitas Terbuka BengkuluInstitut Agama Islam Negeri (IAIN) BengkuluInstitut Agama Islam Negeri (IAIN) BengkuluThe purpose of this study is to analyze and determine the development of market orientation and entrepreneurial orientation and their effects on the marketing performance of small and medium enterprises (SMEs) in Bengkulu Province. This research is a descriptive study with a quantitative approach. The sampling method used non probability with judgmental techniques (purposive) with a total sample of 270. The results showed that SMEs in Bengkulu Province had run their business with market orientation and entrepreneurial orientation in good categories. When viewed from the marketing performance, most of them have achieved a fairly good level of performance as well. For this reason, if we look at the influence between variables, market orientation and entrepreneurial orientation have a positive and significant effect at the marketing performance of SMEs in Bengkulu Province. This means that the better market orientation and entrepreneurial orientation, the better marketing performance for SMEs in Bengkulu Province. Thus, the hypothesis which states that market orientation and entrepreneurial orientation have a positive and significant effect on marketing performance for small and medium enterprises (SMEs) can be acceptedhttps://ejournal.uinfasbengkulu.ac.id/index.php/Al-Intaj/article/view/2930marketing performance, market orientation, entrepreneurship orientation, small and medium enterprises |
| spellingShingle | Herry Novrianda Aan Shar Debby Arisandi Pengembangan Orientasi Pasar Dan Orientasi Kewirausahaan Terhadap Kinerja Pemasaran Usaha Kecil Dan Menengah (UKM) Di Provinsi Bengkulu Al-Intaj marketing performance, market orientation, entrepreneurship orientation, small and medium enterprises |
| title | Pengembangan Orientasi Pasar Dan Orientasi Kewirausahaan Terhadap Kinerja Pemasaran Usaha Kecil Dan Menengah (UKM) Di Provinsi Bengkulu |
| title_full | Pengembangan Orientasi Pasar Dan Orientasi Kewirausahaan Terhadap Kinerja Pemasaran Usaha Kecil Dan Menengah (UKM) Di Provinsi Bengkulu |
| title_fullStr | Pengembangan Orientasi Pasar Dan Orientasi Kewirausahaan Terhadap Kinerja Pemasaran Usaha Kecil Dan Menengah (UKM) Di Provinsi Bengkulu |
| title_full_unstemmed | Pengembangan Orientasi Pasar Dan Orientasi Kewirausahaan Terhadap Kinerja Pemasaran Usaha Kecil Dan Menengah (UKM) Di Provinsi Bengkulu |
| title_short | Pengembangan Orientasi Pasar Dan Orientasi Kewirausahaan Terhadap Kinerja Pemasaran Usaha Kecil Dan Menengah (UKM) Di Provinsi Bengkulu |
| title_sort | pengembangan orientasi pasar dan orientasi kewirausahaan terhadap kinerja pemasaran usaha kecil dan menengah ukm di provinsi bengkulu |
| topic | marketing performance, market orientation, entrepreneurship orientation, small and medium enterprises |
| url | https://ejournal.uinfasbengkulu.ac.id/index.php/Al-Intaj/article/view/2930 |
| work_keys_str_mv | AT herrynovrianda pengembanganorientasipasardanorientasikewirausahaanterhadapkinerjapemasaranusahakecildanmenengahukmdiprovinsibengkulu AT aanshar pengembanganorientasipasardanorientasikewirausahaanterhadapkinerjapemasaranusahakecildanmenengahukmdiprovinsibengkulu AT debbyarisandi pengembanganorientasipasardanorientasikewirausahaanterhadapkinerjapemasaranusahakecildanmenengahukmdiprovinsibengkulu |