Pengembangan Orientasi Pasar Dan Orientasi Kewirausahaan Terhadap Kinerja Pemasaran Usaha Kecil Dan Menengah (UKM) Di Provinsi Bengkulu

The purpose of this study is to analyze and determine the development of market orientation and entrepreneurial orientation and their effects on the marketing performance of small and medium enterprises (SMEs) in Bengkulu Province. This research is a descriptive study with a quantitative approach. T...

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Bibliographic Details
Main Authors: Herry Novrianda, Aan Shar, Debby Arisandi
Format: Article
Language:English
Published: Universitas Islam Negeri Fatmawati Sukarno Bengkulu 2021-03-01
Series:Al-Intaj
Subjects:
Online Access:https://ejournal.uinfasbengkulu.ac.id/index.php/Al-Intaj/article/view/2930
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