Simplicity, Price, Quality of Service and Safety Towards The Decision to Purchase Products Through Shopee.id Application

This study aims to determine the effect of simplicity, price, service quality and safety on product purchasing decisions through shopee. id application. The method used in this study is a quantitative method. Respondents in this study were accounting students for the 2016 class of the Faculty of Eco...

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Bibliographic Details
Main Authors: N Nursiam, Anastasia Auti Merry Yanissa, Kurnia Rina Ariani
Format: Article
Language:English
Published: Muhammadiyah University Press 2020-04-01
Series:Riset Akuntansi dan Keuangan Indonesia
Subjects:
Online Access:https://journals2.ums.ac.id/index.php/reaksi/article/view/9502
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