The Influence of Brand Awareness, Brand Image, Product Quality, and Price on Purchasing Decisions on Eucalyptus Oil Products UD. Rejeki Jaya
This research investigates the influence of brand awareness, brand image, product quality, and price on consumer purchasing decisions in the context of UD. Rejeki Jaya, a traditional medicine MSME that specializes in eucalyptus oil. A quantitative approach was used, with primary data collected from...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Kristen Indonesian Paulus
2025-06-01
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| Series: | Accounting Profession Journal (APAJI) |
| Online Access: | https://ojsapaji.org/index.php/apaji/article/view/292 |
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