Exploring Consumers’ Technology Acceptance Behavior Regarding Indoor Smart Farm Restaurant Systems: Focusing on the Value-Based Adoption Model and Value–Attitude–Behavior Hierarchy

Exploring Consumers’ Technology Acceptance Behavior Regarding Indoor Smart Farm Restaurant Systems: Focusing on the Value-Based Adoption Model and Value–Attitude–Behavior Hierarchy

This study examines consumers’ technology acceptance behavior regarding indoor smart farm restaurant systems focusing on the value-based adoption model and value–attitude–behavior hierarchy. More specifically, the study explores the effects of the benefits (i.e., perceived naturalness, psychological...

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Bibliographic Details
Main Authors: Kyuhyeon Joo, Jinsoo Hwang
Format: Article
Language:English
Published: MDPI AG 2025-03-01
Series:Systems
Subjects:
indoor smart farm restaurant systems
value–based adoption model
value–attitude–behavior hierarchy
food technophobia
Online Access:https://www.mdpi.com/2079-8954/13/3/189
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