THE ROLE OF SUNK COSTS IN ENTRY PROCESS INTO A FOREIGN MARKET: THEORETICAL APPROACH
The category of sunk costs is studied along with specific features of entry barriers. Different scientific approaches in defining a category are compared to make author's own. The study elucidates a role of sunk costs, including its influence on researching a market, evaluating an efficiency of...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | deu |
| Published: |
Taras Shevchenko National University of Kyiv
2014-04-01
|
| Series: | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
| Subjects: | |
| Online Access: | http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=1637 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|