What’s in organic wine consumer mind? A review on purchasing drivers of organic wines
Consumer interest in organic wine is growing, but the effects of organic label, consumer quality perception and the support for the benefits claim of organic wine are not yet fully understood and at times doubtful. The literature shows a very heterogeneous picture regarding consumer behaviour and pr...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Firenze University Press
2021-03-01
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| Series: | Wine Economics and Policy |
| Subjects: | |
| Online Access: | https://oaj.fupress.net/index.php/wep/article/view/9101 |
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