POTENTIAL OF IBAN CULTURAL HERITAGE FOR COMMUNITY-BASED TOURISM AND RURAL DEVELOPMENT: A CASE OF SONG DISTRICT SARAWAK, MALAYSIA

The captivating allure of Sarawak lies in its ethnic diversity, rich cultural heritage, and abundant natural resources, which serve as key assets for the development of sustainable community-based tourism (CBT) ventures in rural communities. However, realising this potential requires strong and cont...

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Bibliographic Details
Main Authors: Khairul Hisyam KAMARUDIN, Mohamad Fadhli RASHID, Virginia Dorrie Anak LIBIN
Format: Article
Language:English
Published: University of Agricultural Sciences and Veterinary Medicine, Bucharest 2024-01-01
Series:Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
Online Access:https://managementjournal.usamv.ro/pdf/vol.24_3/Art52.pdf
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