Building Brand Loyalty: The Role of Brand Communication, Brand Identity, and Brand Experience Mediated by Brand Trust

Building Brand Loyalty: The Role of Brand Communication, Brand Identity, and Brand Experience Mediated by Brand Trust

Sarung Mangga is a sarung brand produced by PT Panggung Jaya Indah Textile (PAJITEX), located in Pekalongan City, Central Java, Indonesia. Sarung Mangga has the problem of inefficient and effective branding budgeting, so branding objectives have not been achieved optimally. This study aims to deter...

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Bibliographic Details
Main Authors: Fatmah Cholid Bawazir, Eric Harianto, Muhammad Azizurrohman
Format: Article
Language:English
Published: University of Brawijaya 2024-09-01
Series:Jurnal Aplikasi Manajemen
Subjects:
Brand Communication
Brand Identity
Brand Experience
Brand Loyalty
Brand Trust
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/8320
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https://jurnaljam.ub.ac.id/index.php/jam/article/view/8320

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