Pengaruh Harga Terhadap Keputusan Pembelian Berulang Pada Produk KFC

A B S T R A C T This study aims to determine the effect of price on repeat purchase decisions on KFC products. This research method is descriptive and involves verification. The sample used is 126 people who have bought KFC products. The sampling technique used is the purposive sampling method....

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Bibliographic Details
Main Author: Rijal Faruqi
Format: Article
Language:Indonesian
Published: Universitas Buana Perjuangan Karawang 2023-05-01
Series:Jurnal Manajemen dan Bisnis Kreatif
Online Access:http://103.174.114.164/index.php/Manajemen/article/view/5320
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