Examining the Intention to Adopt an Online Platform for Freight Forwarding Services in Thailand: A Modified Unified Theory for Acceptance and Use of Technology (UTAUT) Model Approach

Examining the Intention to Adopt an Online Platform for Freight Forwarding Services in Thailand: A Modified Unified Theory for Acceptance and Use of Technology (UTAUT) Model Approach

<i>Background</i>: The freight forwarding industry is undergoing digital transformation through the implementation of online platforms designed to enhance operational efficiency and transparency. Despite these benefits, the adoption of these platforms has been slower than anticipated due...

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Bibliographic Details
Main Authors: Nattakorn Pinyanitikorn, Walailak Atthirawong, Wirachchaya Chanpuypetch
Format: Article
Language:English
Published: MDPI AG 2024-07-01
Series:Logistics
Subjects:
freight forwarding services
online platforms
UTAUT
logistics
Thailand
Online Access:https://www.mdpi.com/2305-6290/8/3/76
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