Factors Affecting Digital Marketing Adoption in Pakistani Small and Medium Enterprises

Factors Affecting Digital Marketing Adoption in Pakistani Small and Medium Enterprises

<i>Background:</i> A substantial portion of the world’s population owns and utilizes computers and mobile devices, contributing to the rapid expansion of digital advertising. Marketers swiftly recognized the communicative benefits of social media platforms like Facebook, YouTube, Twitter...

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Bibliographic Details
Main Authors: Ihsan Ullah, Muhammad Khan, Dilshodjon Alidjonovich Rakhmonov, Kalonov Mukhiddin Bakhritdinovich, Julija Jacquemod, Junghan Bae
Format: Article
Language:English
Published: MDPI AG 2023-07-01
Series:Logistics
Subjects:
digital marketing
small and medium enterprise performance
technological factors
organizational factors
environmental factors
personal factors
Online Access:https://www.mdpi.com/2305-6290/7/3/41
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