Swipe now, regret later? How credit cards reduce the appeal of safe choices
Most research on the influence of decision-making on the compromise effect has focused on paying with cash rather than with a credit card. The experimental investigations of this paper revealed that the compromise effect was reduced when consumers paid with a credit card rather than with cash, and t...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2025-06-01
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| Series: | Frontiers in Psychology |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1517460/full |
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| author | Hui-Hsi Hung Yin-Hui Cheng Shih-Chieh Chuang Tzu-Ming Wang |
| author_facet | Hui-Hsi Hung Yin-Hui Cheng Shih-Chieh Chuang Tzu-Ming Wang |
| author_sort | Hui-Hsi Hung |
| collection | DOAJ |
| description | Most research on the influence of decision-making on the compromise effect has focused on paying with cash rather than with a credit card. The experimental investigations of this paper revealed that the compromise effect was reduced when consumers paid with a credit card rather than with cash, and that the pain of paying played a mediating role between the payment form and the occurrence of the compromise effect. In addition, the authors successfully excluded alternative explanations such as differences in price, product category, and attribute importance. Finally, this paper showed that the impact of cash payments on the compromise effect was stronger among tightwads than among spendthrifts. |
| format | Article |
| id | doaj-art-4a996250d49a4e95ba995d775d40ce8b |
| institution | Kabale University |
| issn | 1664-1078 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj-art-4a996250d49a4e95ba995d775d40ce8b2025-08-20T03:26:35ZengFrontiers Media S.A.Frontiers in Psychology1664-10782025-06-011610.3389/fpsyg.2025.15174601517460Swipe now, regret later? How credit cards reduce the appeal of safe choicesHui-Hsi Hung0Yin-Hui Cheng1Shih-Chieh Chuang2Tzu-Ming Wang3Fujian Digital Media Economy Research Center, Fujian Social Science Research Base, Fujian, ChinaDepartment of International Business, National Taichung University of Education, Taichung, TaiwanDepartment of Business Administration, College of Management, National Chung Cheng University, Minhsiung, Chiayi County, TaiwanDepartment of Business Administration, College of Management, National Chung Cheng University, Minhsiung, Chiayi County, TaiwanMost research on the influence of decision-making on the compromise effect has focused on paying with cash rather than with a credit card. The experimental investigations of this paper revealed that the compromise effect was reduced when consumers paid with a credit card rather than with cash, and that the pain of paying played a mediating role between the payment form and the occurrence of the compromise effect. In addition, the authors successfully excluded alternative explanations such as differences in price, product category, and attribute importance. Finally, this paper showed that the impact of cash payments on the compromise effect was stronger among tightwads than among spendthrifts.https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1517460/fullcredit cardcashpain of payingcompromise effectpayment forms |
| spellingShingle | Hui-Hsi Hung Yin-Hui Cheng Shih-Chieh Chuang Tzu-Ming Wang Swipe now, regret later? How credit cards reduce the appeal of safe choices Frontiers in Psychology credit card cash pain of paying compromise effect payment forms |
| title | Swipe now, regret later? How credit cards reduce the appeal of safe choices |
| title_full | Swipe now, regret later? How credit cards reduce the appeal of safe choices |
| title_fullStr | Swipe now, regret later? How credit cards reduce the appeal of safe choices |
| title_full_unstemmed | Swipe now, regret later? How credit cards reduce the appeal of safe choices |
| title_short | Swipe now, regret later? How credit cards reduce the appeal of safe choices |
| title_sort | swipe now regret later how credit cards reduce the appeal of safe choices |
| topic | credit card cash pain of paying compromise effect payment forms |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1517460/full |
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