Swipe now, regret later? How credit cards reduce the appeal of safe choices
Most research on the influence of decision-making on the compromise effect has focused on paying with cash rather than with a credit card. The experimental investigations of this paper revealed that the compromise effect was reduced when consumers paid with a credit card rather than with cash, and t...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-06-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1517460/full |
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