Impact of Personalization and Consumer Trust on Purchase Intentions (Case Study of Social Media Marketing in the Fashion Industry)
This study examines how consumer trust and customization affect purchase intentions in the context of fashion industry social media marketing. 400 respondents who frequently interact with fashion businesses on social media platforms provided data for the study using Partial Least Squares Structural...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-04-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6508 |
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