Analisis Kepuasan Konsumen Terhadap Kualitas Pelayanan dan Harga Produk pada Supermarket dengan Menggunakan Metode Importance Performance Analysis (IPA)

Currently, the number of retail companies grow rapidly. This condition make high level competition between retailing in Indonesia and each of company need to have effective strategy to survive in retail business. Beside, a number of big company also take opportunity to expand retail business, not on...

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Bibliographic Details
Main Authors: Melfa Yola, Duwi Budianto
Format: Article
Language:English
Published: Universitas Andalas 2013-04-01
Series:Jurnal Optimasi Sistem Industri
Subjects:
Online Access:https://josi.ft.unand.ac.id/index.php/josi/article/view/327
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