Deciphering Purchase Decisions in Neuromarketing: A Systematic Review of the Last Decade Using Neutrosophic Z Numbers
The contribution of this article is to a basic neuromarketing question: awareness of how / why we buy in an overstimulating external environment. More specifically, the question is how ambiguous perceptions and unclear responses influence buying behavior; something the traditional systems sought hav...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of New Mexico
2025-05-01
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| Series: | Neutrosophic Sets and Systems |
| Subjects: | |
| Online Access: | https://fs.unm.edu/NSS/22.%20NeuromarketingNeutrosophicZNumbers.pdf |
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