Enhancing Marketing Personalized Shopping Recommendations in the UAE: Leveraging Logic Mining and Advanced Technologies
This study investigates how personalized recommendation systems in e-commerce operate, using Social Exchange Theory as its theoretical basis. Through empirical research, we analyze the effects of improving consumer experiences, enhancing product suggestions, and building trust and satisfaction on th...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2024-12-01
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| Series: | Foundations of Management |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/fman-2024-0021 |
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