AI-driven Influencer and Market Analysis: A Social Network Approach to Measure E-Commerce Relationships

AI-driven Influencer and Market Analysis: A Social Network Approach to Measure E-Commerce Relationships

Social network analysis is a process of studying social structures and relationships using graph theory and data analysis techniques. It involves mapping and measuring connections and entities in a network. However, on online selling platforms, identifying influential entities such as individuals a...

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Bibliographic Details
Main Authors: Juhaida Abu Bakar, Chong Kar Min, Mohd Zulhisham Mohd Radzi, Fauziah Baharom, Yuhanis Yusof, Mohamed Ali Saip, Ruziana Muhamad Rasli, Muhammad Amirul Ariff Zulkifli, Nuratikah Jamaludin, Mustafa Ali Abuzaraida
Format: Article
Language:English
Published: UUM Press 2025-07-01
Series:Journal of ICT
Subjects:
Social network analysis
AI-driven market analysis
influencer identification
weighted degree centrality
business decision-making
Online Access:https://www.e-journal.uum.edu.my/index.php/jict/article/view/28313
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https://www.e-journal.uum.edu.my/index.php/jict/article/view/28313

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