The Unfolding Analysis for Symbolic Objects Based on the Example of the External Car Advertisement Evaluation
Aim: Multidimensional unfolding allows representing both columns (e.g. products, services) and rows (e.g. customers) of the preference matrix on the same low-dimensional map (usually it’s a two or three-dimensional map). The main aim of the paper was to propose how to perform unfolding analysis for...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
2024-03-01
|
| Series: | Ekonometria |
| Subjects: | |
| Online Access: | https://journals.ue.wroc.pl/eada/article/view/1112 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|