Examining the impact of greenwashing on customer boycott intentions: the mediating role of green confusion
Abstract This study investigates how greenwashing—a practice where companies falsely promote their products or actions as environmentally friendly—influences customers' intentions to boycott a business, specifically by examining the role of customer confusion (green confusion). Using the "...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer
2025-05-01
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| Series: | Discover Sustainability |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/s43621-025-01337-z |
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