An internet shopping user adoption model using an integrated TTF and UTAUT: Evidence from Iranian consumers
Herbal Products industry has experienced significant growth in product demand. Therefore, this study aims to identify the factors effecting the actual buying of Herbal Product. This study also examines the moderation effect of perceived risk on the relationship between product safety and intention....
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2015-02-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol5/msl_2014_341.pdf |
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