WAYS OF ACTUALIZATION OF TASTE SYNESTHESIA IN ADVERTISEMENT TEXTS

The key point of the article is the research of the ways of taste modus actualization, or taste synesthesia, in advertisement texts of visual, visual-acoustic and acoustic types. Synesthesia is researched as a cognitive phenomenon and a linguistic universal. There is an idea that synesthesia can be...

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Bibliographic Details
Main Author: I. Bukreeva
Format: Article
Language:Russian
Published: North-Caucasus Federal University 2021-09-01
Series:Гуманитарные и юридические исследования
Subjects:
Online Access:https://humanitieslaw.ncfu.ru/jour/article/view/93
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