Using Big Data in Consumer Behavior Analysis: A Case Study
Based on the new environment of big data, this paper expounds the connotation and characteristics of big data, and analyzes the characteristics of consumer behavior under the application background of big data analysis technology. We discuss various sources of big data, such as online interactions,...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Bucharest University of Economic Studies Publishing House
2025-04-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
| Subjects: | |
| Online Access: | https://www.etimm.ase.ro/RePEc/aes/jetimm/2024/JETIMM_V04_2024_116.pdf |
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