The Impact of Consumer Behavior on the Formation of Sustainable Development Strategies of Companies in the Context of Digitalization and Virtualization

Market shifts such as the growth of the urban middle class and the increasing number of women in the labor force are changing consumer habits, while the rise in education and digital literacy has expanded consumer engagement online. The article presents a conceptual model of interaction between con...

Full description

Saved in:
Bibliographic Details
Main Authors: Zulfiya Arynova, Saida Kaidarova, Dana Bekniyazova, Svetlana Zolotareva, Valentina Shelomentseva, Saltanat Zhanuzakova, Alma Mussina
Format: Article
Language:English
Published: Qubahan 2025-08-01
Series:Qubahan Academic Journal
Subjects:
Online Access:https://journal.qubahan.com/index.php/qaj/article/view/1843
Tags: Add Tag
No Tags, Be the first to tag this record!