The Effect of Information Deception in Price Comparison Site on the Consumer Reactions: An Empirical Verification
Challenges in the ubiquitous networks deployment are to guarantee the information transparency in the distributed systems. In particular in online market, studies warned that information deception by online sellers and by price comparison site could be fatal in the success of e-marketplace. However,...
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| Main Author: | Un-Kon Lee |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Wiley
2015-09-01
|
| Series: | International Journal of Distributed Sensor Networks |
| Online Access: | https://doi.org/10.1155/2015/270685 |
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