The Effect of Information Deception in Price Comparison Site on the Consumer Reactions: An Empirical Verification

Challenges in the ubiquitous networks deployment are to guarantee the information transparency in the distributed systems. In particular in online market, studies warned that information deception by online sellers and by price comparison site could be fatal in the success of e-marketplace. However,...

Full description

Saved in:
Bibliographic Details
Main Author: Un-Kon Lee
Format: Article
Language:English
Published: Wiley 2015-09-01
Series:International Journal of Distributed Sensor Networks
Online Access:https://doi.org/10.1155/2015/270685
Tags: Add Tag
No Tags, Be the first to tag this record!