‘Like an older family member’: Young Africans’ perceptions of Coca-Cola’s sugar-sweetened beverage brand in South Africa and Nigeria
This paper, through an examination of the perceptions of a purposefully enlisted set of young Africans from Nigeria and South Africa, brings to the fore how Coca-Cola is embedded culturally and symbolically in the lives of these consumers, who liken the sugar-sweetened, multinational beverage to ‘a...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Pernambuco
2024-12-01
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| Series: | Consumer Behavior Review |
| Subjects: | |
| Online Access: | https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/256604 |
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