Strategy of Using Emotional Factors of Perception in Managing Product Competitiveness
The article highlights the role of emotions as an alternative of behavior research that has already been thoroughly studied. Emotion studies in marketing concern emotional status of both customers and sellers and managers. Emotions become apparent in facial expression, in different gestures and body...
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| Format: | Article |
| Language: | Russian |
| Published: |
Plekhanov Russian University of Economics
2023-04-01
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| Series: | Вестник Российского экономического университета имени Г. В. Плеханова |
| Subjects: | |
| Online Access: | https://vest.rea.ru/jour/article/view/1618 |
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