The Role of Neuroscience in Shaping Marketing Narratives for Rural Agricultural Producers: A Systematic Review

Rural agricultural markets face unique challenges, yet neuromarketing applications in this sector are understudied. This systematic review investigates how neuroscience has been applied to shape marketing narratives for rural agricultural producers. The objectives were to catalog relevant studies, i...

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Bibliographic Details
Main Authors: Olaitan Shemfe, Ifeanyi Mbukanma
Format: Article
Language:English
Published: MDPI AG 2025-06-01
Series:Businesses
Subjects:
Online Access:https://www.mdpi.com/2673-7116/5/2/25
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