STRATEGIC POSTPONEMENT IN FAST FOOD OPERATIONS: ENHANCING ORDER FULFILMENT IN A FRONTIER EMERGING MARKET

STRATEGIC POSTPONEMENT IN FAST FOOD OPERATIONS: ENHANCING ORDER FULFILMENT IN A FRONTIER EMERGING MARKET

This research explores the effect of strategic postponement on order fulfilment performance within Zimbabwe's fast-food sector, a vital yet underexamined area in Sub-Saharan African market studies. This investigation is propelled by the notable lack of empirical scrutiny on postponement strateg...

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Bibliographic Details
Main Authors: Paul MUKUCHA, Divaries Cosmas JARAVAZA, Fanny SARUCHERA
Format: Article
Language:English
Published: Bucharest University of Economic Studies 2025-06-01
Series:Business Excellence and Management
Subjects:
postponement strategy
order fill rate
order fulfilment cycle time
order fulfilment accuracy
Online Access:https://beman.ase.ro/no152/1.pdf
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