STRATEGIC POSTPONEMENT IN FAST FOOD OPERATIONS: ENHANCING ORDER FULFILMENT IN A FRONTIER EMERGING MARKET
This research explores the effect of strategic postponement on order fulfilment performance within Zimbabwe's fast-food sector, a vital yet underexamined area in Sub-Saharan African market studies. This investigation is propelled by the notable lack of empirical scrutiny on postponement strateg...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bucharest University of Economic Studies
2025-06-01
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| Series: | Business Excellence and Management |
| Subjects: | |
| Online Access: | https://beman.ase.ro/no152/1.pdf |
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