Internationalization & Localization Strategies: A Case Study on Vogue

Global companies publishing content localized in different languages mainly focus their quality assurance efforts on a stage prior to publishing. While this approach has traditionally performed well, the increasing economic and deadline-related pressures in these contexts have led to a greater occur...

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Bibliographic Details
Main Authors: Oliver Carreira, Núria Molines Galarza
Format: Article
Language:deu
Published: Istanbul University Press 2022-12-01
Series:İstanbul Üniversitesi Çeviribilim Dergisi
Subjects:
Online Access:https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/773EED3DCFB34CC2956E4F07F31D0C72
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