Behavioral Dynamics of Smart Home Adoption: A PLS-SEM Study in Emerging Markets
This study investigates the adoption of smart home technologies (SHTs) in Cambodia by integrating the unified theory of acceptance and use of technology (UTAUT) and diffusion of innovation (DOI) theories, a novel approach in an emerging market context. Focusing on effort expectancy, social influence...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2025-01-01
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| Series: | Human Behavior and Emerging Technologies |
| Online Access: | http://dx.doi.org/10.1155/hbe2/8229802 |
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