Tourism promotion as a marketing tool to enhance tourism demand in the eight provinces of Andalusia
Abstract Tourism represents 13% of Gross Domestic Product in Andalusia; thus, tourism campaigns and marketing strategies are vital tools to stimulate tourism demand. This research analyses tourism promotion in the eight Andalusian provinces from 2010 to 2022, examining how promotion campaigns influe...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Springer
2025-05-01
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| Series: | Discover Cities |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/s44327-025-00084-0 |
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