The Effect of E-Wom, Lifestyle, and Social Media Marketing on Purchase Intention with Trust as an Intervening Variable in Skincare for Male Gen Z
Understanding the influence of e-WOM, lifestyle, and social media marketing and building trust can help increase purchase intention and market products better. This study aimed to investigate how lifestyle, social media marketing, and trust and purchase intention of MS Glow Men products are influen...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2024-12-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/5845 |
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