Difference between Franchisers with and without Direct Retail Stores
The new regulation was introduced to the franchise market of South Korea in that an applicant who wants to be a franchiser must set up direct retail stores and run them for at least one year before recruiting franchisees. Considering the purpose of the regulation, it is inferred that once franchiser...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
World Scientific Publishing
2024-06-01
|
| Series: | International Journal of Empirical Economics |
| Subjects: | |
| Online Access: | https://www.worldscientific.com/doi/10.1142/S2810943024500057 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850162189951827968 |
|---|---|
| author | Jin Hyung Lee |
| author_facet | Jin Hyung Lee |
| author_sort | Jin Hyung Lee |
| collection | DOAJ |
| description | The new regulation was introduced to the franchise market of South Korea in that an applicant who wants to be a franchiser must set up direct retail stores and run them for at least one year before recruiting franchisees. Considering the purpose of the regulation, it is inferred that once franchisers run their own stores, their franchisees would be better off than otherwise. This paper addresses one reason that the Korea Fair Trade Commission has no choice but to introduce the regulation. Along the line, this paper investigates whether franchisees would have a more likelihood to make profit in case of franchisers operating their own stores. The result demonstrates that this case could be true since the operation of franchiser-owned stores could be helpful in reducing the cost of franchisees. |
| format | Article |
| id | doaj-art-45048928b29b423a80d3ba2d06733820 |
| institution | OA Journals |
| issn | 2810-9430 2810-9449 |
| language | English |
| publishDate | 2024-06-01 |
| publisher | World Scientific Publishing |
| record_format | Article |
| series | International Journal of Empirical Economics |
| spelling | doaj-art-45048928b29b423a80d3ba2d067338202025-08-20T02:22:38ZengWorld Scientific PublishingInternational Journal of Empirical Economics2810-94302810-94492024-06-01030210.1142/S2810943024500057Difference between Franchisers with and without Direct Retail StoresJin Hyung Lee0Korea Fair Trade Mediation Agency, Seoul, South KoreaThe new regulation was introduced to the franchise market of South Korea in that an applicant who wants to be a franchiser must set up direct retail stores and run them for at least one year before recruiting franchisees. Considering the purpose of the regulation, it is inferred that once franchisers run their own stores, their franchisees would be better off than otherwise. This paper addresses one reason that the Korea Fair Trade Commission has no choice but to introduce the regulation. Along the line, this paper investigates whether franchisees would have a more likelihood to make profit in case of franchisers operating their own stores. The result demonstrates that this case could be true since the operation of franchiser-owned stores could be helpful in reducing the cost of franchisees.https://www.worldscientific.com/doi/10.1142/S2810943024500057Franchise marketmarket saturationregulation |
| spellingShingle | Jin Hyung Lee Difference between Franchisers with and without Direct Retail Stores International Journal of Empirical Economics Franchise market market saturation regulation |
| title | Difference between Franchisers with and without Direct Retail Stores |
| title_full | Difference between Franchisers with and without Direct Retail Stores |
| title_fullStr | Difference between Franchisers with and without Direct Retail Stores |
| title_full_unstemmed | Difference between Franchisers with and without Direct Retail Stores |
| title_short | Difference between Franchisers with and without Direct Retail Stores |
| title_sort | difference between franchisers with and without direct retail stores |
| topic | Franchise market market saturation regulation |
| url | https://www.worldscientific.com/doi/10.1142/S2810943024500057 |
| work_keys_str_mv | AT jinhyunglee differencebetweenfranchiserswithandwithoutdirectretailstores |